What is Email Marketing?
Most of us are checking their emails every day, to check the new messages. And usually, there is something important there.
As a marketer; you have no time to waste, and you don’t want to miss those people out; because some of them are potential customers.
That is why every digital marketing agency include Email Marketing within thier marketing campaign.
What is Email Marketing?
It is a way to target your potential customers through emails. It is a strategy to achieve your marketing plan, besides Social Media platforms.
Actually it’s one of the most effective ways of advertising. According to statistics; about 91% of customers are using emails worldwide.
Benefits of Email Marketing
Emails stay in the inbox until you decide to take one of the following actions: To read the email, archive it, delete it, or unsubscribe.
1- Builds a relationship between companies and users:
These actions are why emails are important; the user must take action. This builds a relationship between you and your customers, builds brand awareness, and raises their loyalty to your brand.
2- Drives traffic to your website:
Potential customers may like your offers, and decide to check them out. That will drive traffic to your website, Social Media, blog, or wherever you want.
This also will help you reach your ROI goals.
3- Helps you improve your content:
It can help you evaluate your content; and measure whether your email content was effective or not, and at the same time it enables you to evaluate the effectiveness of your campaign.
Types of Email Marketing
Because emails are one of the best channels to sell; you should know the six types of emails, and when to send them.
1-Welcome Emails:
The first step to start with your potential customers is saying: “Hello”. Don’t start with your direct sale goals, products, or any promotions.
Add a personal touch and build a relationship with your potential customers first.
This will help you also reduce the cost of your following emails; because after your welcome email; you will be able to know who interests you.
Just leave a good first impression, because according to studies about 40% will read more in the following email.
Always remember that; first bad impression will lead to unsubscribing.
2- Stand-alone emails:
This type of email is also called dedicated email. They usually contain information about one dedicated thing. They are like landing pages.
You can use this kind of email to notify your audience about new events, or any other white papers.
This type of email also can help you focus on Call-To-Action, and they are easy to build; once you have a template, and allows you to track the progress.
3- Re-Engagement Campaigns:
As you know; you can track your emails. In case your customers are no longer interacting; it is time to send a re-engagement email.
In this email, you can ask them about their experience with your services or products, or send feedback.
4- Newsletters:
This type of email can help you stay top of their customers’ minds.
Newsletter emails help you in:
- Build brand awareness:
Try to send email newsletters regularly, which can help you build brand awareness, and will make your audience recognize your brand easily.
- Send the important parts:
Email newsletters allow you to send different types of content; including the important parts and every piece of content you wish to send, such as; blog posts, videos, and offers.
You can summarize, and send a link to an article; that will bring your customers back to your website.
Try not to add too much information; in order not to get your audience bored.
5- Sponsorship Emails:
It is a paid media strategy, so it will help in fitting your marketing budget and getting accurate results.
6- Nurture Content:
One of the most effective ways that can raise your users’ loyalty is sharing content related to them. Share with them happy news, and types of content such as: “How to reach your goals” …etc.
How to do Email Marketing?
You should maintain a good email marketing strategy to reach your marketing goal at this important channel, and here is a guide to a successful email campaign:
1- Create Email Strategy:
People are receiving a lot of emails every day. Stay away from the crowd, prepare your plan very well, start with your buyer persona, and define their needs.
2- Do not send too much:
It is a good thing to send emails regularly to your users, but according to statistics about 78% of users will unsubscribe when you send them too many emails.
In some cases; you can send only one email per month.
3- Do good research:
Gather data before you start, Know how many emails your industry leaders are sending. Study their content, it can provide you with a lot of data, and choose the type of email you want to send.
4- Create a CTA:
Create a way to sign up to your website, or your offers.
