What is the Google Mobile Friendly Test?
Now, most people, all over the world, can’t leave their mobile phones. In fact, some of them -unfortunately- their mobile phones became like food and air to them.
People also compete to get the newest mobile phones, with the newest technology, every year.
Google knows that. They know the importance of your mobile phone to you, and to your website users.
What is the Google mobile friendly test? How does it work? Let’s discover the answer together
What is the Google mobile friendly test?
People usually spend too much time on their mobile phones, searching for something, or watching media.
Remember; in the past -before the android and IOS era- when we were clicking a link of a website, we usually found the website unarranged, and it was a bad experience.
That is because; websites at that time were not mobile friendly. Desktops were common at that era, and mobile phones were not.
Now both are common, but using mobile phones is easier; so Google added a tool to test that.
Now let’s summarize what we have said above; Google mobile friendly test is; a tool added by Google, to measure how your website is friendly to mobile users.
The tool measures with pass-fail score; how easily your mobile phone users can access, navigate, and read your website.
Why is a mobile-friendly test important?
Mobile friendly test is important because:
1- A way to rank:
It’s one of Google’s factors; you won’t be able to rank high without passing this test. And at the same time, it’s your way to improve your website visibility and increase lead generation.
2- Improves user experience:
It gives your users a good experience, and easy navigation to your website, so they can’t get bored, and that reduces your bounce rate.
3- A good impression for your brand:
Imagine that; you are a marketing agency; you are promoting your website development services for example. Does it make sense that your own website is slow, and not readable? Sure, it gives a bad impression about your brand.
How does the Google mobile-friendly test work?
Actually, the tool works easily and takes about only one minute. All you should do is; typing the full URL of your web page.
The result will show a screenshot of how your web page looks on mobile phones, including:
1- Text:
The tool will test whether your texts and fonts are clear and readable to your users.
2- Your buttons:
It tests your touch elements; to measure if they are too close, so users can’t press without zooming.
3- Scrolling:
The mobile-friendly tool makes sure your users are scrolling vertically because it is the standard way.
4- Flash:
Flash is not common on most mobile phones, in this case, users won’t be able to view the full content of the website.
5- Width:
The tool tests the width of your web page to mobile phone, so mobile phone users will be able to view your website.
What if you failed?
If you fail the test, it is a call to wake up, but at the same time; it is not the end of the world.
It’s a call to improve your website. The competition is high, and your visitors won’t wait for so long.
And you can get help by searching for how to optimize your website for mobile friendly or contact an expert to help you solve mobile friendly issues.
